Why your website needs to go mobile

Sites intended for viewing on mobile phones are nothing new and have been on the web for a long time now, but in an increasingly mobile world they are becoming a necessity. It was also the case that they were usually separate websites, one for mobile and another for desktop machines. Developments in website technology have changed all that and it’s now possible (and advisable) to have one site that fits all.

Mobile traffic increased five fold over the last 2 years and any company or organisation not having a mobile website is missing out on sales or a chance to communicate with spontaneous requests for information by people on the move. For some people mobile use is their primary means of accessing the web, for others browsing while travelling or just out and about is sharply on the increase. No longer chained to our desks, mobile commerce is an everyday thing. ‘Couch surfing’ sometimes know as ‘twin screening’ i.e. watching television and responding to ads on a tablet device or iPad, has also become quite normal.

Building a site that can be viewed on smart phones, tablet devices and desktop machines is not necessarily straight forward. There are hundreds of screen variations on so many different devices that have to be considered.

Responsive layout website

Helix can build sites that respond to the device they are being viewed on, that is they change in layout to fit the browser’s mobile, table or 20 ins desktop screen. It’s known as ‘responsive layout’, a single adaptive layout avoids having to edit several different versions of a website or do something like asking visitors to download an app to help transact with it.

Using a responsive layout, the site not only adjusts to the screen it’s being viewed on but can re-order information and show different content which is more appropriate to the mobile user. Mobile sites users may want directions or locations, opening times, telephone numbers and get instantly to other essential information.

When designing their sites, some companies have started with the mobile version and expanded the content to be more comprehensive for the larger screen versions. This may be the way forward as mobile use is only going to increase and projected to surpass desktop viewing by 2015, so any website being designed and built now will be in use when probably more than half their visitors come via a mobile device.